by Marcelo Oleas
If you run ads on Meta’s platforms, your advertising costs in Europe and Türkiye are about to increase. Meta has announced it will introduce new location fees starting July 1, 2026, to cover the rising costs of Digital Service Taxes (DST) and other regulatory...
by Marcelo Oleas
Imagine you’re hosting a backyard BBQ. You wouldn’t invite the entire town, right? Instead, you’d invite your neighbors, friends, and family – the people who live close by and share a connection with you. Similarly, in the world of digital...
by Marcelo Oleas
Retargeting (also known as retarget marketing) is an easy however effective way to pursue people who have actually browsed your site or shown a specific level of interest, but left without buying. They may have placed products in their shopping cart and gotten...
by Marcelo Oleas
JobsInTown is a German job hunting website and they have come up with an awesome way of advertising their services by placing their ads on things that we use everyday, such as gas pumps, ATMs, and vending machines. Their strategy is to show that you don’t...
