by Marcelo Oleas
If you run ads on Meta’s platforms, your advertising costs in Europe and Türkiye are about to increase. Meta has announced it will introduce new location fees starting July 1, 2026, to cover the rising costs of Digital Service Taxes (DST) and other regulatory...
by Marcelo Oleas
You’re writing better prompts. You’re curating your taste. But you still find yourself feeding the same information to your AI over and over again. “Here’s my target audience… Here’s my brand voice… Here are my core...
by Marcelo Oleas
Switching AI assistants used to feel like moving cities and having to re-introduce yourself to everyone. Your preferences, writing style, professional context, quirks. All of it lived inside one platform, invisible to every other. Claude’s memory import...
by Marcelo Oleas
So you’ve mastered prompt engineering. You’re giving the AI clear roles, context, and commands. But the output still feels… average. It’s grammatically correct, but it lacks the spark of great marketing. This is where the second core AI skill comes in: taste curation....
by Marcelo Oleas
Is your AI assistant a disappointment? You ask for marketing copy and get generic fluff. You ask for a sales email and get something a robot would write. The problem isn’t the AI. The problem is how you’re asking. If you want better answers, you need to ask better...
